top of page
Fotografie.jpg
Banner-Trasparente.png

Authors, works and languages of the image

William Helburn

Friends, Central Park, Coca-Cola, 1956

"Friends, Central Park, Coca-Cola", 1956. © William Helburnt.

This is the text of the Complete Entry

Introduction

Commissioned by the McCann Erickson agency for a campaign by the Coca-Cola giant, the image transcends its originally commercial nature to become a true cultural icon of the mid-20th century. William Helburn, an undisputed master of the golden age of Madison Avenue, manages in this shot to crystallize the myth of the American Dream, codifying it through the aesthetics of carefree youth.

With a subscription, you can access the full entry and the complete archive.
Con i percorsi di lettura puoi accedere all’intero archivio.
bottom of page