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Authors, works and languages of the image
Oliviero Toscani
The Ethical Provocateur: Oliviero Toscani and the Visual Revolution of Global Consciousness
Portrait of Oliviero Toscani. Unknown author.
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Introduction
Oliviero Toscani was not simply a photographer, but a veritable seismograph of contemporary social tensions and an absolute pioneer of visual communication. Universally recognized as the inventor of "shockvertising" (shock-based advertising), Toscani systematically subverted the paradigms of traditional marketing, transforming the advertising billboard the secular altar of consumerism into a powerful political and philosophical platform.
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