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Authors, works and languages of the image

Lillian Bassman

It's a Cinch, 1951

"It's a Cinch", 1951. © Estate of Lillian Bassman.

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Introduction

Captured in 1951 by Lillian Bassman, one of the absolute pioneers of female-led photography, this work stands not merely as a commercial photograph designed to promote Warner's corsetry in the pages of the renowned Harper's Bazaar, but as a profound aesthetic manifesto.

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